LILAC BLUE LONDON
LILAC BLUE LONDON
I helped Lilac Blue modernise their entire online presence, migrating from an outdated WordPress site to a new Shopify storefront that better reflected their brand. This was a complete rebuild focused on performance, user experience and growth.
Technologies
HELLA MAGIC STORE®
4x
4x
Online Sales
Online Sales
Monthly Visits
Monthly Visits
2x
2x
Revenue
Revenue
"Fall Line Solutions transformed our website and dramatically improved our online performance, delivering results beyond what we expected."
ANTOINETTE HUNTER
Empathise
Empathise
The original website had decent SEO but poor UX, which failed to build trust with customers. This was especially important when the average handbag costs over £20k. I realised this had led to a false assumption that users wouldn’t buy high-value items online. I set out to show that a well-designed, trust-building UI could encourage online purchases.
The original website had decent SEO but poor UX, which failed to build trust with customers. This was especially important when the average handbag costs over £20k. I realised this had led to a false assumption that users wouldn’t buy high-value items online. I set out to show that a well-designed, trust-building UI could encourage online purchases.
Empathise
The original website had decent SEO but poor UX, which failed to build trust with customers. This was especially important when the average handbag costs over £20k. I realised this had led to a false assumption that users wouldn’t buy high-value items online. I set out to show that a well-designed, trust-building UI could encourage online purchases.
Define
Define
The design centred on ease of navigation, reducing clicks and optimising for mobile users. While their product photography was strong, lifestyle imagery felt limited. I Photoshopped AI-generated lifestyle images combined with real bag photos to create convincing marketing shots that built a consistent, engaging brand identity without extra cost.
The design centred on ease of navigation, reducing clicks and optimising for mobile users. While their product photography was strong, lifestyle imagery felt limited. I Photoshopped AI-generated lifestyle images combined with real bag photos to create convincing marketing shots that built a consistent, engaging brand identity without extra cost.
Define
The design centred on ease of navigation, reducing clicks and optimising for mobile users. While their product photography was strong, lifestyle imagery felt limited. I Photoshopped AI-generated lifestyle images combined with real bag photos to create convincing marketing shots that built a consistent, engaging brand identity without extra cost.
Ideate
Ideate
I rebuilt the site on Shopify from scratch, ensuring faster load times, improved SEO and mobile responsiveness. Migrating over 2,000 products was a key challenge, as legacy data was inconsistent and embedded in free-text descriptions. To address this, I developed a custom AI app that automatically extracted and cleaned product details, structured them into metafields, and rewrote descriptions to focus on marketing content. This solution ensured consistency, improved future data quality and saved significant time compared to manual editing.
I rebuilt the site on Shopify from scratch, ensuring faster load times, improved SEO and mobile responsiveness. Migrating over 2,000 products was a key challenge, as legacy data was inconsistent and embedded in free-text descriptions. To address this, I developed a custom AI app that automatically extracted and cleaned product details, structured them into metafields, and rewrote descriptions to focus on marketing content. This solution ensured consistency, improved future data quality and saved significant time compared to manual editing.
Ideate
I rebuilt the site on Shopify from scratch, ensuring faster load times, improved SEO and mobile responsiveness. Migrating over 2,000 products was a key challenge, as legacy data was inconsistent and embedded in free-text descriptions. To address this, I developed a custom AI app that automatically extracted and cleaned product details, structured them into metafields, and rewrote descriptions to focus on marketing content. This solution ensured consistency, improved future data quality and saved significant time compared to manual editing.
Prototype
Prototype
This was about more than rebuilding a website. The aim was to align Lilac Blue’s online store with its trusted reputation and deliver a seamless shopping experience. The new site helped quadruple online sales and attract over 11,000 monthly visitors.
This was about more than rebuilding a website. The aim was to align Lilac Blue’s online store with its trusted reputation and deliver a seamless shopping experience. The new site helped quadruple online sales and attract over 11,000 monthly visitors.
Prototype
This was about more than rebuilding a website. The aim was to align Lilac Blue’s online store with its trusted reputation and deliver a seamless shopping experience. The new site helped quadruple online sales and attract over 11,000 monthly visitors.
Deliver
Deliver
Deliver
More Works More Works
More Works More Works
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©2025 FALL LINE SOLUTIONS
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